Brand identity is a fundamental part of a business – the placement of your name or logo on an item is a great way to advertise, and can be included on almost any promotional marketing item.
Below is a small selection of ways that your message or logo can be applied to your product – these are just a few of the wide and exciting methods of decoration – if it’s not on this page, just ask – we can do it!
Supacolour is an amazing new technology delivering high vibrancy, digitally printed logos and imagery. The colours are unlimited and it also allows ultra high-resolution photo reproduction, making your design ideas endless. The decoration is robust and can be applied across seams and all types of coarse fabrics. It will not crack, peel or fade and will probably even outlive the life of the product it is applied to. The print process uses eco-friendly inks and no vinyl so it’s even great for the environment.
Supasub is another new technology which combines the amazing vibrancy of Supacolour together with giving you the look and luxury of embroidery. This is where the Supacolour patch is attached to your product with a quality embroidered edge making it the perfect decoration method for things like beanies, caps, scarves, apparel, bags etc. The Supasub embroidery edging can be done in either a satin stitch or cross stitch and you can select a thread that compliments your design or use a contrasting colour to make it really stand out from the crowd.
Direct to Garment (DTG) printing is when an image is directly digitally printed onto the garment fabric. Much like how your average ink jet printer prints onto paper. It is a quick process for small runs. This is great for a full colour design and also for different blended colours. For best results, 100% cotton garments are preferred.
Dye‐sublimation is used to print full colour into polyester or onto other synthetic surfaces. The images are initially printed on coated heat resistant transfer paper as a reverse image of the final design, which is then transferred into polyester fabric in a heat press. The product is permanently dyed so it can be washed without damaging the quality of the image. Sublimation is perfect for tshirts, stubby holders, mouse mats and some other fabric items.
Embossing is the impressing of an image using a hot metal plate to achieve a raised surface in the material. Debossing is depressing an image using a hot metal plate into the material’s surface so that the image is indented into the product. Foil Stamping uses a similar effect by using coloured foil on the hot plate to transfer the foil to the surface. Using foil stamp with embossing can create a striking 3D effect. These decoration methods are perfect for leather products.
Embroidery is the stitching of a design into the fabric through the use of a high-speed, computer controlled sewing machine. Embroidery is most often recommended for caps, clothing, towels and bags. There is a large range of thread colour options for embroidery, including some Pantone colours, metallics and fluoro colours. Embroidery is generally long lasting which will last the life of the garment. Special effects can be acheived using embroidery such as adding a 3D look to your logo.
Laser engraving is the process of using a computerised laser to etch the surface of an object. It is a long lasting decoration tecnique with subtle but impressive results. Laser engraving is perfect for metal, wood, some plastics and glass.
Pad Printing is a sophisticated silicone ‘stamping’ process to print a logo onto many surfaces. Pad printing is used for printing on otherwise difficult to print products, with great results. Pad printing can range from a one colour print through to four colours.
Screen printing involves the passing of ink through a screen that has been stretched on a frame, to which a stencil has been applied. The stencil openings determine the image that will be imprinted. Ink is liberally applied to the top of the screen, then pressed through with a squeegee. The ink then must be dried by heat application. Also called silk screening, this decoration method is great for textiles such as t-shirts.
Silicone Printing is a new and exciting decoration method which allows silicone rubber to be printed onto a surface with a unique raised effect. Wonderfully tactile, this is a decoration method that really has to be felt to be believed!
Transfers are a decoration method which prints the design onto a special paper first, rather than direct to the product. It is then placed on the product and pressed with a heat press at high temperatures. Once heated, the heat is released, the paper is removed to reveal the design.
Plastisol Transfer uses a special plastisol ink where a digital transfer uses CMYK inks to transfer full colour designs onto the garment. This process allows more complex and vivid images than those produced with traditional screen printing. Digital transfers are recommended for any design that uses lots of shades of colours, or ones that require a photograph.