The APPA Awards for Promotional Products
Marketing Excellence
Not for Profit Promo
GOLD Award Winner – 2020
– – –
Client Company name
Jean Hailes
Our Submission
We designed a beautiful eye-catching bag incorporating the campaign message. The bag is made from RPET, is a perfect size for participants to re-use for shopping and the price was below budget. For other merchandise, we designed a handy keyring/lanyard, fridge magnet and Seedstick/bookmark featuring a beautiful story by indigenous students at Tennant Creek High School. The Australian-made bookmark had detachable seedsticks embedded in a recycled paper which grows into edible basil, tying into the campaign message of “plant the seeds of good health”.
The Result
All elements of the client’s brief were met, developing a range of campaign products that were both eco-friendly, reusable, and within very tight budget constraints.
The event was a huge success breaking records, 34% increase in attendees with over 112,000 women across 2889 events. The promotional items were a major contributor, with no harm done to the planet.
“The event was a huge success breaking records, a 34% increase in attendees with over 112,000 women across 2889 events, 93,742 website visitors, 1.75million social media impressions, 965 media items, and 44,732 campaign subscribers.”
The campaign also resonated with women in regional areas including Aboriginal and Torres Strait Islanders in remote locations. Healthcare professionals also got behind the campaign hosting information stalls in hospitals and medical centres.
Participants got involved in these events by hosting healthy morning teas, pamper days, fun walks, bike rides, information stalls and many arranged fundraising activities.
